FA 102A: Notes on Assignment Four

Goal: understand the development of a logotype as an element of branding

A logotype is the face of a brand.

A logotype and logo are not the same thing. A logo has no letters. A logotype is composed of one or more letters and can contain a mark, image or logo.

A logotype can have letters inside or outside the logo.

For a font for the logotype, refer to the preferred fonts list on the course blog:


For more notes on a logo, refer to the logo lecture on the course blog:



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