Naming Process

Significant words that appeared during ethnographic research:

Interact

Work

Unify

 

Combine Words:

Interact + Work = interWerk

Alter spelling of work: change O to E

Cut out suffix of interact; cut out “act”

 

Justification:

Inter suggests within

Work has a dual meaning:

– the actual job

– the entirety of a body, idea, object, ect.

– Werk pronounced like “work”. German for the entire entity, or organized body

– The purpose of the app is to unify the company

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