What Nudging Isn’t

“Nudge Here, Nudge There, Can Bring Behavior Change”, is an article that outlines the theory of “nudging” as a behavioral economic concept that says people can be gently coaxed into a particular action.

Nudging isn’t about “banning stuff”

Nudging isn’t about forcing a behavior change

Nudging isn’t about economics

 

Nudging involves tweaking, choices, and invisibility. But it already exists.

Nudging makes the “right thing to do” über obvious, so that we think other people are watching us. Therefore, we become more accountable for our own behavior.

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