Nudging a Behavior Change: Bullying

Even though there are many new laws and anti-bullying campaigns in schools, organizations, and companies, it is clear that adults, adolescents and children are still being bullied by their superiors, equals and inferiors. Kindness and “doing the right thing”, has becomes less of a moral obligation and more of a forced practice, which discourages the individual desire to value these morals.

This is the Dignity For All Students Act, which was passed in New York earlier this year. It states that schools (elementary, middle and high schools), should be able to learn in a safe environment free of discrimination, intimidation, taunting, harassment and bullying on school property, bus, and/or school function.

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One prominent anti-bullying campaign is stop They even come to schools and have anti-bullying assemblies for kids, and seminars for teachers.


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Even though these laws and programs signify a step in the right direction, a majority of students still claim to have been bullied.

This is my youngest sister, Bekky. She has been struggling with ADHD and other learning disabilities since birth. In her elementary school, she gets special services to help her learn and cope with her disabilities. She has met most of her friends in her special services, and all of them have been grouped together by similar experiences.

In this video, it is clear that my sister was sad that her old friend did not think she was cool enough to hang out with any longer. The absence of contact and text messages has hurt her, as she longs for her old friend. Coincidently, all the friends that my sister had listed were in her special services groups, so it is apparent that other children have been labeling them as “uncool”. This bullying has major psychological impacts on young and developing children.


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