FA 102D: Class Notes from Week Five

ROW = Rest of the World

Contrarian – someone who does the opposite

Computers with screens on both sides

genealogy – the study of family history

1990’s interacting with current technology

Interaction: user experience to a real relationship with technology

Paradigm Shift – a fundamental change in approach or underlying assumptions


God is in the detail

– Details are important

– Uniformity


FA 102D: Class Notes from Week Four

Ethnographic Research:


How are women’s pants organized in a store?

-Size, color, pattern, style

v.s. How are they organized in a woman’s closet?

– Women organize socks and legwear to coordinate outfits


*”Industry Centric Point of View”

– reflects the way that the business behaves internally, NOT the way that the customer’s operate

“Ethnographic research is different because you go in ‘like a martian'”; without knowing the answer.



“Making the familiar Strange”

– don’t judge

– “unpack it”: take apart assumptions and ideas in order to reveal some new truth

– question your own judgement

i.e.: Greeting

– different behavioral ques that indicate availability to communicate

– is technology in the way

– behavioral ques are usually “subtle and sophisticated”


Bicycles (England)- video camer on the bicycle helmet

– Not documentary film making

– Point of view of Bicycle Rider

– Subtitles


Organize books in a library, organized by feeling



Anthropology – the study of humankind

User Experience (UX) – the overall experience of a person using a product, such as a website or a computer application, in terms of how easy or pleasing it is to use.

Mandate – task

“bring stories from the outside world into the company”

What’s in your car?

– not just technology

– there are needs that the car does not meet

– they mix (i.e. iPads and iPhones in car)

FA 102D: Class Notes from Week Two

Be transparent! “Transparency is the new currency”

Business Skills: What should you do if you missed class?

– Ask someone what you missed

– Have something to show, or more than one something, even if you are not sure what the assignment called for

– email supervisors


The process of doing and redoing includes attempting an assignment, even if you are unclear about what the assignment calls for, and perfecting it through trial and error.


A successful App creates a relationship with the user

i.e. Hofstra Bus System


Ethnographic Research is about human behavior and the relationships with/between people and institutions

FA 102D: Class Notes From Week One

New Media is the interaction with screen based media.

Design has creativity and serves a function.

Ethnography – the study of groups (2+ people)

Ethnographic research is “need finding” research

Gluttony – the sing of having too much of something (not just food!!)

Anecdotal Observation:

– Non-quantifiable

– qualitative

– Stories that have been observed

– not subjective

– Adductive thinking – the best available information based on anecdotes

Overt – obvious or exaggerated.

– can have a negative or positive connotation

Insito – “on the site”

Raison d’être – French word that means “reason for existing”

Google gained tons of money through ethnographic research. They observed people searching on the internet and realized that they could use their search engine as advertising space.


Guest Lecture: Akiko and User Experience

UX = User Experience Design

User Experience is any aspect of a person’s interaction with a given IT system, including the interface, graphics, industrial design, physical interaction, and the manual. In most cases, User Experience Design (UXD or UED) fully encompasses traditional Human Computer Interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.

– about the experience that the user has with the company

– about the customer

Collaborative process – validate the design with the research. You work with several departments and team members.

For Internships: Don’t just look for internships in your field; think outside the box


For an interview:

Most important – Personality. Be able to talk. Use eye contact. Communicate. Treat the interview like a conversation. A desire to learn.

Portfolio is not as important.

Passion in what you do, and a willingness to do it and learn as you go. Have a desire to learn from other people.


Business Lens vs Customer Lens:

Using Google Analytics (free), tag parts of a website to see how the user interacts with the website. Analyze the interactions. You can see what users are doing.


Stakeholder – (a universal business term)- a person with an interest or concern in something, esp. a business





Polish up your presentations and make them visual. Limit the number of words.


How active are clients in the creative process?

– check in with client enough so that you can produce work

– waterfall vs agile

– waterfall – start big and get small

– agile – flexibility and adapt


Career tips:

– Keep your audience in mind

– Find mentors and don’t hesitate to talk to them

– who you can talk to in your enviroment?

– to help you with career


When looking for a Job:

– be honest, human and yourself

– personality

– eye contact

– conversational


Reasons Businesses’ hire a graphic designer:

1. personality/ passion

2. portfolio

3. Price

Wireframes vs jumping in

– wireframes show composition. If you jump into the design, the client become overwhelmed and distracted by the design and looses focus of the main compositional problem. (clients will react visually to design as opposed to content)


To help you: Keep a ongoing word document, blog, ect. of things you learn about/in the professional world, and review them often.


FA 102A: FA 102A Miscellaneous Notes


Denotation v.s. Connotation

Connotation draws an emotional response; the emotional suggestions related to that word/character/brand. Denotation refers to the literal meaning or response; the dictionary definition.

Quantitative v.s. Qualitative



Concerned with process rather than end product

How people perceive the meaning (interpret)

Is descriptive and inductive


Objective – to predict and casually explain

Involves experimentation and data

Inductive v.s. Deductive

Deductive: starts out general, and then gets specific

Inductive: Starts specific and ends up general

Creed – something to live by, i.e. Boy Scout or Girl Scout creed, Scout’s honor.

Design starts with a lot (detailed), and is refined by taking things away. Details are rarely changed or added, but happen only when necessary.

Gesamtkunstwerk – German for “unified art experience”

Various files used:

.ai – Adobe Illustrator document

.psd – Photoshop document

.doc/.docx – Word document

.mov – movie file

.wav – audio file

.aiff – audio file

.mp3 – audio file

.mp4 – audio file

.jpeg – low quality photo file

.png – photo file used on the internet

.tiff – photo file closest to .psd

.pdf – image file of text and word documents

.key – keynote file