Final Presentation

This is the last presentation in my research-design project that addresses the answer to the problem identified with my ethnographic research. This presentation highlights the design and function of an application that meets the unmet need that this ethnographic group has expressed.

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Questions Provoked by Ethnographic Research

Questions Provoked by Ethnographic Research

Is there a dangerous component to ethnographic research? For example, is the research method too invasive? Does it protect the privacy of the observed group? Does the privacy need to be protected? Is the group being exploited for the purpose of business? Is this research method more helpful or harmful?

The article mentions that consumers like brands that they can “have a conversation with”. How can ethnographic research help consumers develop a relatonship with a brand? Does interactive design play a role in this idea? How so?

How should business adapt corporate ethnography to be more successful and profitable?